Organising An Open House To Promote Your Daycare
Posted: Monday, July 09, 2007
by Seraphina Tan
SetupADaycare.com
Open houses are the best way to convince parents to sign their children up your centre. But for an open house to be an effective marketing tool, there are some pre open-house preparations to be made and a budget allocated. What you want to is create a memorable experience for both the parents and the child.
1. Timing
2. Promoting your open house
There are a number of ways to ensure that news of your open house is spread.
- Put up a banner, with the date and time of your open house, about two weeks before your actual open house.
- Take up an advertisement in the local papers announcing your open house.
- Put up notices in as many high traffic areas as possible such as local cafés and eating places. Do not forget to put it up your own centre so that the other parents are informed. Nothing beats word of mouth advertising.
- Print flyers and distribute it at high traffic areas in and around your neighbourhood a week before your open house.
- Do some spring cleaning. Ensure that the centre is neat and tidy, no wires exposed, the books and notes neatly stacked, dirty stains painted over, etc.
- Frame up all your the licenses and awards and put them up. Pin up nice photographs of children’s activities and their drawings.
- Ensure that all the necessary materials are ready and inserted into nice presentation folders. Items include curriculum, time table, food menu, etc. Prepare a few sets.
- Prepare a nice little album / scrapbook of photographs
- Ensure that you have sufficient brochures for the parents to bring home.
- Ensure that you have lots of enrollment forms and writing materials available
- Prepare a programme for the children e.g. face painting, art and craft, story telling, etc.
- Ensure that you have enough helpers on the day of your open house
- Prepare some snacks and light refreshments
- If budget permits, prepare small little door gifts and give it to them as they depart, preferably with the name of your centre printed. Examples of door gift as car decals or balloons.
Happy organising!
For more essential information and resources on starting a successful daycare business, please visit www.setupadaycare.com.
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